Everything you need to promote, integrate, and support Stitch Buy Now Pay Later — from placement strategy to ready-to-use marketing assets.
This guide shares recommendations across marketing channels for communications that can be used to introduce and promote Stitch BNPL to your customers.
Ensure customers know that BNPL is now available as a payment method and how it differs from previous options.
Provide clear, ready-to-use answers for when customers encounter BNPL for the first time — in FAQs, support pages, and live chat.
Promote the benefits of interest-free instalments across your site, emails, SMS, and social channels to encourage usage.
Where to place BNPL on your site — footer badges, product page widgets, and checkout — to drive conversion at every stage.
Step-by-step instructions for adding the BNPL widget to your storefront, with guides for Shopify and other platforms.
Approved logos, email and SMS templates, and social media posts — everything you need to go to market from day one.
Pre-written answers for common customer questions, ready to paste into your FAQ page, support docs, or live chat.
01 — Promotion
Introduce Stitch BNPL at every stage of the purchase journey — from browsing to payment. Each placement reinforces availability and removes hesitation.
Display the Stitch BNPL badge alongside Visa, Mastercard, and EFT in your site footer and payment method overview — this reinforces BNPL availability at every pageview.
Add the BNPL widget displaying the instalment pricing just below your product price. It turns a sticker-shock moment into an "I can afford this" moment — right at the point of decision.
02 — Widget setup
Embed the BNPL widget on your product pages in minutes. Choose your platform below for specific instructions.
main-product.liquid, product-template.liquid, product-information.liquid, or product.liquid. Search for {{ product.price }} to find the right location.<div id="stitch-bnpl-widget"></div> <script> window.StitchBNPLConfig = { mountSelector: '#stitch-bnpl-widget', price: {{ product.selected_or_first_available_variant.price | divided_by: 100.0 }}, minimumAmount: 100, logoBg: 'purple', width: '100%', locale: 'en-ZA', currency: 'ZAR' }; </script> <script src="https://express.stitch.money/js/bnpl-widget.v1.js"></script> <script> document.addEventListener('variant:change', function(e) { if (e.detail?.variant) window.StitchBNPL.setPrice(e.detail.variant.price / 100); }); </script>
divided_by: 100.0 in the Liquid tag, and divide by 100 in the variant:change listener.
1999.99 with the actual product price in Rands from your platform's template engine.<div id="stitch-bnpl-widget"></div> <script> window.StitchBNPLConfig = { mountSelector: '#stitch-bnpl-widget', price: 1999.99, // replace with dynamic price in Rands minimumAmount: 100, logoBg: 'purple', width: '100%', locale: 'en-ZA', currency: 'ZAR' }; </script> <script src="https://express.stitch.money/js/bnpl-widget.v1.js"></script>
window.StitchBNPL.setPrice(newPrice) — price must be in Rands, not cents.// Call this whenever the selected variant changes
window.StitchBNPL.setPrice(newPriceInRands);
<div id="stitch-bnpl-widget"></div> <script src="https://express.stitch.money/js/bnpl-widget.v1.js" data-mount="#stitch-bnpl-widget" data-price-selector=".your-price-element" data-minimum-amount="100" data-logo-bg="purple" ></script>
| Setting | Default | Description |
|---|---|---|
| price | null | Product price in Rands (required) |
| minimumAmount | 100 | Hide the widget when the price is below this value |
| logoBg | 'purple' | Logo colour variant: 'purple', 'white', or 'black' |
| backgroundColor | '#F2F2F2' | Widget container background colour |
| textColor | '#100E13' | Primary text colour |
| highlightColor | '#000000' | Instalment amount colour |
| width | '100%' | Widget width (CSS value) |
| installments | 6 | Number of instalments displayed |
| locale | 'en-ZA' | Locale for number and currency formatting |
| currency | 'ZAR' | ISO 4217 currency code |
minimumAmount).divided_by: 100.0 in your Liquid tag.variant:change listener and divide by 100 there too.data-price-selector isn't finding the price element.StitchBNPLConfig.price approach instead.variant:change listener after the script loads.setPrice() in your variant-change handler.03 — Marketing assets & copy
Approved logos, ready-to-send email and SMS templates, and social posts — all on-brand and available from day one.
Hi [Name],
We've got exciting news — you can now shop and pay over time with Stitch Buy Now Pay Later. Split your order into 2–6 equal monthly instalments, always interest-free.
No interest. No hidden fees. Just flexible, honest payments.
— The [Your brand] Team
Hi [Name],
Just a reminder — you can now pay over time with Stitch BNPL. You deserve to shop without compromise. Split your order into 2–6 easy monthly instalments, always interest-free.
It only takes a moment to get started at checkout.
Hi [Name],
You left something behind — and it's still waiting for you. The good news? You can now split the cost into 2–6 equal monthly instalments with Stitch BNPL.
Always interest-free. No admin fees. No stress.
Return to your cart →
04 — Customer FAQs
Each answer includes suggested copy you can use directly in your own FAQs, support pages, or live chat responses.
Stitch performs a soft eligibility check when you create your profile — this doesn't affect your credit score. You'll complete a quick selfie verification and your spending limit will be set based on your credit profile. No separate application or hard inquiry is required.
"A spending limit is set based on your credit profile — this check won't affect your credit score."
Yes — completely. You pay exactly the order total, split into equal instalments. No interest, no finance fees, and no penalty for paying on time.
"Stitch BNPL is always interest-free. You pay exactly what you see in your cart — split into equal monthly instalments."
There are no sign-up or admin fees. If a scheduled payment is missed, a late fee may apply — this is always displayed clearly before you confirm your order. Stitch will notify you before retrying any failed payment.
"There are no sign-up or admin fees. If a payment is missed, a late fee may apply — you'll always see this clearly at checkout."
You choose to pay in 2–6 equal monthly instalments. The first instalment is paid at checkout; remaining instalments are charged automatically each month. You can view and manage all your plans in the Stitch BNPL dashboard.
"Choose to pay in 2–6 equal monthly instalments — the first is paid today, and the rest are charged automatically."
The widget is hidden for orders below R100 by default (this threshold is configurable). There's no fixed maximum — your approved spending limit is set when you first sign up for Stitch BNPL at checkout.
"Stitch BNPL is available on eligible orders above R100. Your approved spending limit is set when you first sign up at checkout."
Stitch will notify you via email and SMS if a payment fails, and will retry after a grace period. You can update your card details in the dashboard at any time. A late fee applies if the payment remains unresolved. Importantly, merchants are paid in full at the time of purchase — Stitch absorbs the risk of missed payments.
"If your payment fails, we'll let you know right away and give you time to sort it out before retrying."
Start by raising the issue with the merchant through their standard returns or complaints process. If it's unresolved, contact Stitch BNPL support — they can pause future instalments while the dispute is under review.
"For any issues with your order, contact us first. If needed, Stitch BNPL support can pause your upcoming payments while the issue is being reviewed."
Stitch BNPL can be used across hundreds of stores in South Africa, with more added daily. Customers can view all their active repayment plans and browse participating stores directly from their Stitch BNPL dashboard.
"Stitch BNPL can be used across hundreds of stores in South Africa, with more added daily. Log in to your dashboard to manage all your plans."
